A reason to come in
A full-size racing simulator gives the invitation a headline. It brings in the people who weren’t planning to look at a car this weekend, which is the hardest group to reach with a finance offer.
Two sims from £890 a day · Wrapped in your marque
Simulator Hire for Car Dealerships
Full-size racing simulators wrapped in your brand colours, built into your showroom before doors open and run by our team all day. Visitors stay longer, and your sales team gets the conversation.
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Why it works in a showroom
Give them a reason to come in and stay
A dealership event is planned around footfall, but it’s won on dwell time. A visitor who leaves after ten minutes rarely gets as far as a conversation. A visitor who stays an hour usually does, and stays standing next to the cars while they wait.
A racing simulator gives them a reason to walk in and a reason to stay put. The live leaderboard does the rest. A driver who’s just been knocked off the top spot comes back across the showroom to check the screen and have another go.
A reason to stay
Guests wait for a turn, drive, then wait to see where the leaderboard puts them. That turns a ten-minute walk around the forecourt into a visit measured in laps.
An opening line for the team
Nobody has to approach a stranger cold. Your sales team stands beside a visitor who’s watching the screens, and there’s an easy way into the conversation.
Families are covered
Seats and pedals adjust for drivers from 125cm tall, ages 8 to 88. Children race while parents talk, and we’ve run a simulator set aside for children before, for Jaguar TCS Racing.
The occasions
Six dates in the dealership calendar
New model launches
The car is the star and the sims build the queue beside it. Wrap them to match the launch livery and the whole showroom reads as one piece.
Open weekends
Two days of footfall need something that holds attention on both. The sims run open to close and the leaderboard resets whenever you want a fresh winner.
Test-drive events
Somewhere for the rest of the party to be while one person drives. Nobody sits in reception with a brochure waiting for the keys to come back.
Service department open days
Aftersales dates are the hardest to make attractive. A line-up of sims inside the workshop entrance turns a health check into a visit worth making.
VIP and handover evenings
An evening for existing customers needs a centrepiece. Networked head-to-head racing on one live leaderboard gives the room something to do and something to argue about.
Manufacturer roadshows
Follow a manufacturer tour from site to site with the same kit, the same format and the same branding at every stop.
Wrapped in your marque
Looks like it came straight from the manufacturer
Every simulator can be wrapped by professional car wrappers in your colours, panel by panel, with the dealer group logo sitting where a sponsor decal would. On the day, visitors read the sims as part of the brand rather than something that arrived in a van that morning.
We take it into the game as well. Your livery on the car the guests drive and your boards around the circuit, so the branding is on every screen, in every replay and in every photo of the action.
We’ve wrapped simulators for Jaguar TCS Racing and BP Ultimate, and in full Nissan livery for a dealership showroom.
See the branding options| Branding | Price |
|---|---|
| Seat-back decals | £42 per sim |
| Full vinyl wrap | £450 per sim · GT £395 |
| In-game car livery | £200 |
Prices exclude VAT. Mix levels across the line-up: wrap the hero sim and decal the rest. The full list is on the branding page.
In the showroom
Two wrapped sims on a Nissan floor
At a Nissan dealership we built two simulators in full red Nissan livery and stood them on the showroom floor beside the cars. Guests raced through the day and the times went up on a printed leaderboard on the glass, where everyone walking past could read them.
If that sounds right for your showroom, we can do the same wherever you are: two sims, wrapped to the marque, in a corner of the floor, with our team running the sessions from open to close.
Talk through your showroomShowroom practicalities
It fits where a car won’t
It fits the corner
Each simulator is roughly 1.61m by 0.6m and 1.42m tall. Two stand in a showroom corner or a spare bay without moving a car off the floor.
One 13A socket per two sims
Standard wall power runs them at under 1kW each, so there’s no generator, three-phase supply or electrician needed on the day.
Built before you open
Setup takes about two hours. We build ahead of opening and break down after the last visitor has gone, so we’re never building while you’re trading.
Vehicle access planned in
Our delivery vehicle is 6.9m long. Tell us about the service road, the door widths and the loading point and we plan the route before the day.
Our team runs it
Our team delivers, builds, briefs your visitors, runs every session and packs down, so your sales team stays on the floor selling.
Delivery included
Delivery is included within 100 miles of Silverstone and £1.50 a mile beyond, which covers most dealer networks across the Midlands and the South as standard.
Dealer groups
One event, every site
Many groups run the same event at every dealership, repeated site by site, so the marketing lands the same way in Northampton as it does in Leeds and the reporting compares like with like.
We tour the sims across a network, week by week or site by site, and hold your branding between dates so nothing is printed twice.
How a group booking runs
- The same sims, the same race format and the same team at every site in the group
- Base branding panels come off and refit, so one set of artwork covers the whole run
- Subsequent days are discounted 25%, which is where a run of consecutive sites pays back
- One booking, one point of contact and one quote covering every date
We're here to make the racing a highlight
Our team
runs the experience
We don't just drop off and disappear. Our team delivers, builds, welcomes your guests, runs the racing and packs down at the end.
We're here for you, and if there's anything we can do to make your event special, don't hesitate to ask.
Got a date in mind?
Tell us the basics and we'll come back with an itemised quote within 24 hours, Monday to Friday.
Pricing
A showroom setup from £890 a day
| Setup | Per day |
|---|---|
| 1 F1-style simulator | £790 |
| 2 F1-style simulators, the most popular showroom setup | £890 |
| 4 F1-style simulators | £1,655 |
All prices exclude VAT. Subsequent days are discounted 25%. Full terms are on the price list.
Every price includes
- Delivery within 100 miles of Silverstone
- Full team, setup to pack-down
- Live leaderboard across every sim
- 8 hours on site, setup included
Quick answers
Asked by dealership marketing teams
How much showroom space does a simulator need?
Each simulator has a footprint of roughly 1.61m by 0.6m and stands about 1.42m tall, so two fit in a showroom corner or a spare display bay. Allow a little room beside them for the queue and the screens. Send a floor plan or a photo of the space with your enquiry and we’ll mark up where the sims go.
Can the simulators be branded to our marque?
Yes. Options run from seat-back decals at £42 per sim to a full vinyl wrap at £450, all fitted by professional car wrappers, and we can put your livery on the in-game car and your boards around the circuit too. We’ve wrapped simulators for Jaguar TCS Racing and BP Ultimate, and in full Nissan livery for a dealership showroom. Every option and price is on our branding page.
Can we run the same event across several sites in our group?
Yes. We take the same sims and the same setup from showroom to showroom, and base branding panels are made to come off and refit, so one set of artwork covers every site. Subsequent days are discounted 25% from the single day cost. Send us the sites and the dates and we’ll quote the whole run as one booking.
Do we need to provide staff to run it?
No. Our team delivers, builds, welcomes your visitors, runs the racing and packs down at the end, so nobody from your sales or aftersales team is tied to the simulators instead of talking to customers.
2 hours
Typical setup time
13A socket
One runs two sims
125cm+
Adjustable fits
100 miles
Delivery included from Silverstone
Enquire
Get your dealership quote
Send this and you'll have an itemised quote within 24 hours, Monday to Friday. Prefer to talk? Call 01327 856155 or email sales@virtuallyentertained.com.