Electric single-seater racing · From £790 a day
Electric single-seater racing on real circuits, networked for head-to-head grids and wrapped in your brand. Delivered, built and run by our crew.
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Why Formula E
If your brief mentions electrification, sustainability or the switch to EV, this is the activation format that matches it. Guests do not stand and listen. They get in, race an electric single-seater against the room and remember whose stand it was.
Every EV brand has an electrification story. A Formula E simulator lets a guest drive it instead of reading it off a panel. They take the seat, race an electric single-seater and leave having done the thing your stand is talking about.
Formula E racing happens on tight city circuits. Walls close, corners slow, positions changing constantly. That makes for close, dramatic racing even between guests who have never held a wheel before.
Each simulator draws no more than 1kW from a single standard 13A socket. On a sustainability or innovation brief that number is worth having. No generator, no special supply.
How the racing runs
Up to 16 sims networked on the same circuit at the same time. Lights out together, wheel to wheel through the street sections, one winner on the board at the end.
One flying lap each, and the fastest time tops the live leaderboard. Drivers rotate quickly so the queue keeps moving. The format for exhibition stands and long open days.
Teams take a stint each and the combined time decides it. Built for sponsor hospitality and internal events, where you want people watching and shouting as well as driving.
All 18 sims network together on one live leaderboard, 16 F1-style single-seaters and 2 GT. Most activations mix the formats: hotlaps through the day, then a head-to-head final to close.
The proof
Jaguar TCS Racing is the Jaguar team in the ABB FIA Formula E World Championship. We delivered branded simulator activations for them, with the sims wrapped in the team colours and Formula E circuit content on the screens.
The photographs on this page are from that work. Wrapped simulators lined up as a grid, the team’s Formula E car backdrop behind them, guests queueing to take a turn, and drivers running time trials side by side while the leaderboard updated.
A dedicated children’s racing simulator ran alongside the adult rigs, so families could take part together rather than one person driving while the rest watched. We do the same on any activation where the guest list includes children.
Virtually Entertained is an independent simulator hire company. We built and ran this activation for the team. We are not a Formula E partner, supplier or licensee.
Branding
Branding is the core of the offer, not an extra. We wrap the simulators in your livery and we put your brand inside the game as well, so your car and your boards appear on screen for every lap your guests drive.
£450 per sim · GT £395
Every visible panel wrapped in your livery by professional car wrappers. From across the hall the sim reads as your car, not as hire kit.
£200
We design the car your guests drive in your colours. Your livery is on screen for the whole lap, in every replay and in every photo of the action.
£350 · with car £450
Your boards placed around the circuit. Your brand passes the camera every few seconds, so the screens sell for you while the queue watches.
Lighter options too: seat-back decals at £42 per sim and base branding at £195 per sim. Mix them across the grid, wrapping two hero sims and decalling the rest. All prices exclude VAT.
Where it works
Put visitors in an electric single-seater at the centre of your stand and let the racing pull the crowd in.
An activation that fits the brief. Low draw, no generator, and a format that makes the electrification message physical.
A live leaderboard holds visitors on the stand long enough for your team to talk to them.
Guests race each other on a street circuit between sessions. Competitive, quick to explain, easy to run in a suite.
Wrapped sims in the showroom during a launch weekend, with the leaderboard running all day.
Dealership hire →Never drop-and-go
We do not drop the kit and leave. Our professionals deliver, build, welcome your guests, run the racing and pack down at the end.
Tell us the basics and we will come back with an itemised quote within 24 hours, Monday to Friday.
Pricing
Formula E events run on our full-size single-seaters, so they price the same as F1 hire. Branding is quoted on top and listed above.
| Grid size | Per day |
|---|---|
| 1 simulator | £790 |
| 2 simulators | £890 |
| 4 simulators | £1,655 |
| 6 simulators | £2,330 |
| Each extra sim, up to 16 | £375 |
All prices exclude VAT. Additional days are 25% off. 50% deposit to book, balance 14 days before the event.
Quick answers
One standard 13A socket per simulator, and each sim draws no more than 1kW. Six sims run off ordinary venue power with no generator and no three-phase supply. Send us your stand plan and we will confirm the socket positions we need.
No. Virtually Entertained is an independent simulator hire company. We have delivered branded simulator activations for Jaguar TCS Racing, the Jaguar team in the ABB FIA Formula E World Championship, but we are not a Formula E partner, supplier or licensee and we do not claim any endorsement.
Yes, and that is the point of the street-circuit format. The corners are slow enough to learn in one lap, our crew sets the assists to suit each driver, and seats and pedals adjust for anyone from 125cm to 220cm, ages 5 to 99.
2 hours
Typical setup time
13A socket
All each sim needs
125–220cm
Every driver fits
100 miles
Delivery included from Silverstone
Enquire
Send this and you will have an itemised quote within 24 hours, Monday to Friday. Prefer to talk? Call 01327 856155 or emailsales@virtuallyentertained.com.