Electric single-seater racing · From £790 a day
Electric single-seater racing on real circuits, networked for head-to-head racing and wrapped in your brand. Delivered, built and run by our team.
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Why Formula E
If your brief mentions electrification, sustainability or the switch to EV, this is the activation format that matches it. Instead of standing and listening, guests get in, race an electric single-seater against the room and remember whose stand it was.
Every EV brand has an electrification story. A Formula E simulator lets a guest drive it instead of reading it off a panel. They take the seat, race an electric single-seater and leave having done the thing your stand is talking about.
Formula E racing happens on tight city circuits, where the walls are close, the corners are slow and positions change constantly, so the racing stays close even between guests who’ve never held a wheel before.
Each simulator draws no more than 1kW, and one standard 13A socket runs two sims, so there’s no generator or special supply involved, which helps if your brief covers sustainability or innovation.
How the racing runs
Up to 16 sims race the same circuit at the same time, starting together and going wheel to wheel through the street sections until one winner is left on the board.
One flying lap each, and the fastest time tops the live leaderboard. Drivers rotate quickly so the queue keeps moving. Well suited to exhibition stands and long open days.
Teams take a stint each and the combined time decides it. Built for sponsor hospitality and internal events, where you want people watching and shouting as well as driving.
All 18 sims network together on one live leaderboard, 16 F1-style single-seaters and 2 GT. A popular way to run it mixes the formats: quick timed laps through the day, then a head-to-head final to close.
The proof
Jaguar TCS Racing is the Jaguar team in the ABB FIA Formula E World Championship. We delivered branded simulator activations for them, with the sims wrapped in the team colours and Formula E circuit content on the screens.
The photographs on this page are from that work. Wrapped simulators lined up in a row, the team’s Formula E car backdrop behind them, guests queueing to take a turn, and drivers running time trials side by side while the leaderboard updated.
A dedicated children’s racing simulator ran alongside the adult rigs, so families could take part together rather than one person driving while the rest watched. We do the same on any activation where the guest list includes children.
Virtually Entertained is an independent simulator hire company. We built and ran this activation for the team. We’re not a Formula E partner, supplier or licensee.
Branding
Branding does a lot of the work on a Formula E activation. We wrap the simulators in your livery and we put your brand inside the game as well, so your car and your boards appear on screen for every lap your guests drive.
£450 per sim · GT £395
Every visible panel wrapped in your livery by professional car wrappers. From across the hall the sim reads as your car.
£200
We design the car your guests drive in your colours. Your livery is on screen for the whole lap, in every replay and in every photo of the action.
£350 · with car £450
Your boards placed around the circuit. Your brand passes the camera every few seconds, so the screens sell for you while the queue watches.
Lighter options start with seat-back decals at £42 per sim, and you can mix levels across the line-up, wrapping two hero sims and decalling the rest. All prices exclude VAT.
Where it works
Put visitors in an electric single-seater at the centre of your stand and let the racing pull the crowd in.
An activation that fits the brief. Low draw, no generator, and a format that makes the electrification message physical.
A live leaderboard holds visitors on the stand long enough for your team to talk to them.
Guests race each other on a street circuit between sessions. Competitive, quick to explain, easy to run in a suite.
Wrapped sims in the showroom during a launch weekend, with the leaderboard running all day.
Dealership hire →We're here to make the racing a highlight
We don't just drop off and disappear. Our team delivers, builds, welcomes your guests, runs the racing and packs down at the end.
We're here for you, and if there's anything we can do to make your event special, don't hesitate to ask.
Tell us the basics and we'll come back with an itemised quote within 24 hours, Monday to Friday.
Pricing
Formula E events run on our full-size single-seaters, so they price the same as our F1-style sims. Branding is quoted on top and listed above.
| Simulators | Per day |
|---|---|
| 1 simulator | £790 |
| 2 simulators | £890 |
| 6 simulators | £2,330 |
All prices exclude VAT. Subsequent days are discounted 25%. Full terms are on the price list.
Quick answers
One standard 13A socket runs two simulators, and each sim draws no more than 1kW. Six sims run off ordinary venue power with no generator and no three-phase supply. Send us your stand plan and we’ll confirm the socket positions we need.
No. Virtually Entertained is an independent simulator hire company. We’ve delivered branded simulator activations for Jaguar TCS Racing, the Jaguar team in the ABB FIA Formula E World Championship, but we’re not a Formula E partner, supplier or licensee and we don’t claim any endorsement.
Yes, that’s the point of the street-circuit format. The corners are slow enough to learn in one lap, our team sets the assists to suit each driver, and seats and pedals adjust for anyone from 125cm tall, ages 8 to 88.
2 hours
Typical setup time
13A socket
One runs two sims
125cm+
Adjustable fits
100 miles
Delivery included from Silverstone
Enquire
Send this and you'll have an itemised quote within 24 hours, Monday to Friday. Prefer to talk? Call 01327 856155 or email sales@virtuallyentertained.com.